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“The New Roles of Museums”: a lecture by Prof. Massimo Negri
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2010-03-09: On Tuesday the 9th March 2010 at 7.00p.m. Professor Massimo Negri, Director of the Museum Academy, will be giving a lecture with the subject “The New Roles of Museums”. The event will take place in the multi purpose hall of the Piraeus Bank Group Cultural Foundation, Aggelou Geroda 6, 105 58, Athens. The lecture will be in Italian with simultaneous interpretation in Greek. A small reception will follow. It is also available from Piop Editions, the Greek translation of Massimo Negri’s Handbook of museology for company museums. The Handbook is a substantial approach to the theoretical and especially the practical issues that arise when creating, running and managing a modern company museum, the new dynamic trend in Europe’s world of museums. The presentation of such museums’ characteristics, the norms and the framework of their operations constitute the main points of study. The book also examines the museum environment’s correct and operational layout so that visits may be unhindered and creative, as well as the manner in which to approach the public through the use of new technologies.

THE PIRAEUS BANK GROUP CULTURAL FOUNDATION 6 Ang. Gerontas St., 105 58 Athens +30 210 3218015 piop@piraeusbank.gr
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